Crucible Industrial Design

Launched: Tuesday, 1 April 2014

Crucible was established by Mike Ayre in 1990. They are a team of industrial designers who combine passion for product design with technical expertise.

The new Crucible Industrial Design website is cleverly designed with visual references to there logo and orange color scheme. My first job on this project was to build the CMS (content management system) to allow Mike to update, change or add content to the site when ever he required. The CMS featured the cropping tool I developed whilst working on Barnbury and the is_ajax function/method. The next job I had to do on this project was to perform an initial SEO setup, to help optimise there site for the Industrial product design related keywords.

I also actively manage Crucible's SEO and Adwords marketing campaign.